Methods To Track Conversions In TikTok

TikTok is a trending application in the present digital world as people from various age groups and cultures voluntarily spend time on the platform whenever possible. TikTok is undoubtedly a leading talk among millennials and GenZ audiences. The platform is hugely dominated by young folks and gathers user-generated content from creators of all age groups. TikTok is a potential tool for brands to promote their products and to buy TikTok likes. It has enough capability to Influence audiences in a short span, thereby enabling brands to accomplish their business goals.  

TikTok Advertising

Researches indicate that nearly one-third of the TikTok users are below thirty years of age. TikTok provides a tremendous opportunity for advertisers than any other social platform. The visual app enables users to share fifteen-second videos with effects, in-built filters, and music that has shaken up the digital world with incredible virality.

Brands use TikTok in three crucial ways.

  • They can start their channel and upload appropriate videos.
  • Coordinate with Influencers and promote content to a vast audience.
  • Pay and advertise on the platform.

TikTok is consistently launching recent updates to help a wide range of advertising formats on the platform. It benefits both the audience and marketers in the platform to entertain them sufficiently. TikTok is a pool of precise video clips, and the action models of in-feed video ads are

Cost Per View: This model requires advertisers to pay when the audience watches their ad. It works only for six seconds.

Cost Per Click: This is a suitable approach for businesses as they need to pay only when they click on the ad.

Cost Per Impression: In this model, advertisers pay to get their ads on the top of the TikTok feed.

TikTok Analytics

Brands can naturally measure their return on investment with TikTok analytics. In the “Report Tab,” marketers can access appropriate metrics and dimensions that impact their campaign. Businesses can create special reports and simply modify measurement points. Brands need to maintain a clear and straightforward report for their reference. The information is segmented into dimensions and metrics.

The options available in dimensions are time, settings, and targeting. For instance, marketers can mention the ad set and campaigns they want to view while choosing the types of targeting requiring data. Metrics contain basic data, attribution, and in-app events. This is the appropriate space where businesses can mention the accurate measurement points to view in the report. For instance, it can be a total reach, number of conversions, cost per click, and cost per conversion. Brands can use Urchin Tracking Module in their ads to make the audience visit their website. In this method, marketers can easily track the performance of their TikTok campaign in Google Analytics.  

Enabling Custom Conversions In TikTok

TikTok custom conversions enable businesses to track conversions that occur through TikTok ads, so the platform optimizes delivery, so it gathers the best possible ROI for the ad spent. Brands can track custom conversions depending on the page click event or page load, as per the tracking requirements.

TikTok Campaign Types

Based on the brand’s marketing objectives, TikTok offers three different types of ad campaigns.

Brand Awareness: Suitable for businesses aspiring to improve ad recall value. Medium and large size businesses can utilize this ad campaign type.

Traffic: Suitable for businesses of all sizes that aspire to drive people to their landing page or website to gather more information and focus top of their funnel.

Conversions: It is appropriate for businesses who wish to track conversion on their landing page or website with particular activities such as lead, purchase, download, etc.

TikTok Pixels

Brands need to install the TikTok pixel on their website to personalize TikTok ads for the website visitors. It is a javascript code that can be installed manually or with Google tag manager. Therefore brands need to avail TikTok pixel before they run TikTok ads for their business.

Accurate Reporting Of TikTok Ads

It is necessary for brands to study the campaign reports to perceive the ad campaign’s performance and then implement reporting metrics to optimize their ad campaign and then level up with a massive ad budget to accomplish the business goals.

Various sets of metrics are available in the reporting tab of TikTok metrics, which helps analyze and export it to a downloadable file format.

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